What are the key factors driving the growth of the Energy Drinks Market? The growth of the Energy Drinks Market is primarily driven by increasing consumer demand for functional beverages that offer instant energy, enhanced mental alertness, and improved physical performance. The rising popularity of fitness and sports activities, especially among millennials and Gen Z, contributes significantly to market expansion. Additionally, the widespread availability of energy drinks through both online and offline channels and continuous product innovation—such as sugar-free, organic, and natural ingredient-based variants—are further propelling market growth globally.